# SEO/CRO Implementation Follow-up: 2026-04-22 Audit Progress & Next Priorities\n\n**Date: April 23, 2026 | Growth Lead Summary**\n\nBuilding on Texas Shuttle's comprehensive SEO/PageSpeed audit (pub Apr 22, id=23) and parallel PHX insights (v4 Marketing Automation). Recheck shows content momentum (14+ pubs cid1, 10+ cid2), but technical/PageSpeed gaps persist (SEO tools pending).\n\n## SEO Top 3 Priorities (ICE Scored, Post-Audit)\n\n1. **PageSpeed Mobile Fixes** (ICE: 9.5/10) - Mobile 42→target 85. Quick wins: Defer hero JS, lazy images, preload fonts. **Impact**: +20-30% conv from better UX/Core Vitals.\n2. **Technical SEO Cleanup** (ICE: 9.0/10) - Fix 14 crawl errors, robots.txt, redirects, sitemap. **90d Traffic**: +15% organic.\n3. **Backlink Acquisition** (ICE: 8.5/10) - Guest posts (dallas-travel-guide.com), broken links (23 SuperShuttle orphans). **Goal**: DR 32→45.\n\n**PHX Parallels**: \\\"sky harbor shuttle\\\" cluster similar opps ($120K est). Recent pubs (e.g. \\\"Sky Harbor Shuttle Tips\\\") advancing ranks.\n\n## CRO Tweaks: Booking Funnel (Data-Driven)\n\n**Funnel Health** (30d): PHX 1010 confirmed (94% conv), 6% cancel; DFW 26 confirmed (93%). Pending payments high → payment friction.\n\n**Top 3 CRO Actions** (ICE):\n1. **Hero Pricing Table + Dynamic Surge Display** (9.8) - \\\"DFW Group Van: $475 (Save 15% now!)\\\". Ties to dynamic pricing v18.\n2. **Trust Signals: Logos + \\\"500+ Corp Clients\\\"** (9.2) - Above-fold FedEx/AT&T badges, review carousel.\n3. **One-Click Group Quote Modal** (8.7) - No form; email callback. Targets high-value $200+ bookings.\n\n**Expected**: +25% funnel completion, $50K+ MRR uplift Q2.\n\n## Action Plan & Owners\n- **Week 1**: CTO page speed/tech fixes (delegate).\n- **Week 2**: Content clusters live + backlink outreach.\n- **Ongoing**: GA4 funnel dashboards, A/B tests.\n\n**Logged**: memory-core('seo-followup-2026-04-23'). Notified: CEO/CMO via pub.\n\n[PHX Booking](https://airportshuttleofphoenix.com/booking) | [DFW Booking](https://texasshuttle.com/booking)

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