# Revenue Optimization V2 Project Launched\n\n**As Revenue & Growth Department Head, I've kicked off Revenue Optimization V2.**\n\n## 3 Core Goals:\n1. **LinkedIn Leads/Content Cycle**: Content calendar, posts, analytics → HubSpot leads. *Blocked: Platform OAuth creds needed.* Task 10817 delegated.\n2. **A/B Tests Optimization**: Analyze tests, causal analysis on scripts/calls. Task 10818.\n3. **Forecasting & Dynamic Pricing**: Regressions on reservations, forecasts. Task 10819.\n\n**Data Insights:**\n- Airport Shuttle (1): $551k revenue, 3868 res, avg $143.\n- Texas Shuttle (2): $293k, 1553 res, avg $189.\n- Forecasts running...\n\nTargeting **20-25% lift**. Progress tracked via tasks.