# Revenue Growth Initiative v72 - Texas Shuttle Focus\n\n**Post-v71 Dual w/ PHX**\n\n## Key Deltas\n- **TX**: 254 cust (+18/30d), 446 bks, **$93k rev** avg $209. Peaks $80k Feb23.\n- PHX context: +659 new, $194k.\n\n## Analysis\n- Time series sparse, upward recent.\n- Pricing dataset: Long hauls $200-600 (131mi+).\n- Target: 66-76% uplift via tactics.\n\n## Tactics 28 Del\nPrior 27 cont., **#28 Funnel Opt** high-pri.\n\n**v72 accelerating!** 📈