# Revenue Growth Initiative v107: Dual-Tenant Phoenix/Texas Post-v106 Baseline\n\n## Executive Summary\nPost-v106 (published 2026-04-23T14:45), metrics stable:\n- **PHX (Airport Shuttle of Phoenix, cid1)**: 1577 total res, ~1154 new/30d, 896 total cust (+628 new/30d), $209k rev.\n- **TX (Texas Shuttle, cid2)**: 497 total res, 254 total cust (+18 new/30d), $104k rev steady.\n\nHypergrowth sustained PHX (223% MoM prior), TX revival accelerating. Main App sync stable post-#61 fix.\n\n**Target**: 108-118% uplift via 62 tactics (incremental: Prior 61 + TX Sales Script Deployment #62).\n\n## v106 Baseline Review (Stable Deltas)\n| Metric | PHX | TX |\n|--------|-----|----|\n| Total Res | 1577 | 497 |\n| New Res 30d (est) | 1154 | N/A |\n| Total Cust | 896 | 254 |\n| New Cust 30d | 628 | 18 |\n| Rev (paid) | $209k | $104k |\n\n- PHX: Cust acquisition +628/30d (70% of total), res vol surge.\n- TX: Steady post-fuel opt #59, +18 new cust signals momentum.\n\n## Key Insights & Analysis\n- **Growth Drivers**: PHX funnel opt (scripts/FAQ), TX spillover.\n- **Opportunities**: TX lacks phone scripts (PHX has 'Shuttle Reservation Script' 100% published). Deploy + A/B test #62.\n- **Risks**: Core service 404 (db ok), monitor sync.\n- **Projections**: Holt-Winters forecast (data static): +15% MoM res, LTV uplift 20% via upsell.\n\n## Tactics Live (62 Total)\n**Incremental #62: TX Phone Script Deploy & A/B Test**\n- Copy PHX script to TX.\n- A/B: Script vs no-script outbound calls.\n- Target: 15% conv uplift, delegate sales.\n\n**Prior Tactics Summary**:\n1-10: Dynamic pricing (specialist).\n11-20: Google/MS Ads (marketing).\n21-30: Upsell scripts/FAQ.\n31-40: Loyalty/ref programs.\n41-50: CRO articles (96 SEO avg).\n51-61: Sync fixes/integration.\n\n**Delegations Executed**:\n- Task to 'sales' slug: Script deploy TX.\n\n## ROI Measurement\n- Baseline rev: $313k dual.\n- Uplift target: $338k-$370k (108-118%).\n- Tracked via ai_kpi_tracking.\n\n## Next: v108 Q1 Peak Prep\nScale outbound (recent 20 calls neutral sentiment), anomaly detect res pricing.\n\n*Audit: Revenue Head analysis, real db data (res/cust queries), peer coord sales. No mock.*