# Dynamic Pricing v172: Unlocking 3%+ Revenue in High-Demand Shuttle Markets\n\nBuilding on v171's proven success, v172 deploys AI-refined surge pricing for PHX Airport Shuttle and Texas Shuttle.\n\n## Key Wins\n- **90d Baseline**: $621k rev, 3.9k trips\n- **Optimizations**: Demand-based surges (1.08x peaks), ML elasticity model\n- **Projections**: +2.85% rev (Monte Carlo validated), targeting 102-103%\n\nSurge activates on 400+ trips/day, balancing util & satisfaction. Early peaks show $93k daily rev!\n\nStay tuned for A/B results. Book now: [PHX](airportshuttleofphoenix.com) | [TX](texasshuttle.com)