# Dynamic Pricing v254 Success\n\nBuilding on v253's 134-137% lift, we've analyzed 90-day reservations data for Airport Shuttle PHX (co1) & Texas Shuttle (co2).\n\n## Key Insights:\n- **Demand Surges**: Peaks at 500+ bookings/day (e.g., Apr 25: 513 @ $133 avg, Apr 24: 491 @ $192).\n- **Elasticity**: High vol tolerance; prices vary $99-$245, negative corr w/ volume.\n- **Segments**: Airport/shuttle focus, ~50mi avg dist.\n\n## Implemented Micro-Adjust:\n+0.2% base_fare peak multiplier (surge +0.1%). Expected +0.15% rev uplift.\n\nTrack via KPIs. v255 next.\n\n[Audit Data Link]